If you have a website that gets traffic from Google and wanna know which keywords or pages are ranking in the featured snippets, then this guide is for you.
What is Google Featured Snippet?
Featured Snippet or Google Snippet is a short text preview from a post, that appears at the top of Google’s search results (position 0) in order to quickly answer a search query. If your page makes a good featured snippet to highlight for a specific keyword, Google will automatically select it/generate the featured content from it.
There are 4 common types of featured snippets:
| Featured Snippet | Description |
|---|---|
| Paragraphs | Display answers and definitions to a specific query, something between 40 to 60 words. |
| Lists | Display the answers in the bulleted/numbered lists format. |
| Videos | A video appears at the top of Google search results, usually a YouTube video. |
| Tables | Display the answers in a table format with rows and columns. |
How to find keywords which your website ranks for and also have the Google Featured Snippets?
You can easily find the keywords which rank for the featured snippet using Semrush’s Organic Research tool. In order to do that, simply follow these 6 steps:
- Go to Semrush’s keyword tool
- Create your account
- Open the Organic Research tool
- Enter the needed domain
- Go to the Positions report
- Using the Advanced filters, click on SERP features → On SERP → Featured snippet
All done! After you complete these steps, you will see the featured snippet keywords this domain has rankings for.
Semrush is an SEO tool that does keyword research, tracks your keywords, runs SEO audits, etc. You can use Semrush for free with limited functionality. They also offer a 7-day free trial, you can benefit from it to try the premium features. Also, if you decide to cancel or downgrade your subscription within the first 7 days, you won’t get charged.
Why Google Featured Snippets are important?
Winning the Featured Snippet is not necessary but can be very important for SEO. Jumping to the front of the line in search engine results pages (SERPs) can boost your website traffic (high CTR), and gives you greater visibility to the searchers.
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