We all know that the Google search console is one of the best ways and free tools to analyze and see which keywords are driving the most traffic to a website of yours THAT YOU ACTUALLY OWN. But how can you inspect and discover which keywords are driving traffic for websites that you don’t own and don’t have access to their Google search console?
Whether you are optimizing the content on your website, doing in-depth research, spying on competitors, discovering new opportunities, or just inspecting which keywords are used to attract free traffic for a specific website (any website) through search engine optimization (SEO) as a matter of curiosity.. today we’ll show you how to easily do that.
What are the best tools to check any website’s traffic keywords?
There are a lot of traffic checking tools that you can use. Each one has unique features that set them apart. We always recommend at least 2 different options to analyze web traffic stats and keywords. Like this, you’ll get more accurate traffic stats for any website.
Here are the top 2 best online tools to find out which SEO keywords other website owners are using, with the most accurate data.
#1: SimilarWeb
SimilarWeb is an online tool that estimates the total amount of traffic different websites get. It allows you to see any website’s top traffic sources, the channels driving the most traffic, a list of top organic keywords driving traffic to that website, referral traffic, social traffic.. and more.
To find keywords that drive traffic to a specific website using SimilarWeb, complete the following steps:
- Go to SimilarWeb.
- Enter the website URL in the search box, and hit Search.
- Scroll to the “Keyword Search Traffic” section.
And that’s it, you’ll be able to see the list of top organic keywords driving traffic to that site.
Is SimilarWeb free? SimilarWeb is actually a freemium service, they have a free version with limited features and historical data, and a pro version with a paid monthly/annual subscription. They also offer a free trial.
#2: Semrush
Semrush is one of the best SEO tools on the market. Specialized in SEO, PPC, SMM, Keyword Research, Competitive Research, Content Marketing, Marketing Insights, and more!
To discover the keywords driving search traffic to a website using Semrush, simply:
- Go to Semrush.
- Enter the website URL.
- Scroll down until you see “Top Organic Keywords”.
That’s it. After following these steps, you’ll be able to see the top traffic producing keywords to the website in question, with their monthly search volume and the difficulty score (how easy/hard it would be to rank on the first page of Google).
Is Semrush free? Semrush is also a freemium service. You can use Semrush for free but with limited functionality, or you can choose one of their three main plans: Pro, Guru, and Business. Semrush also offers a free trial, so you can test all their premium features.
Why analyze other websites’ traffic?
Doing this can reveal a lot of helpful information such as:
- Find out which pages bring your competitors the most traffic.
- Discover an extensive list of all the search terms your competitors are ranking for.
- The channels that are driving them the most traffic (Organic/Paid/Social media… etc).
All of this information can be used to improve your content marketing strategy, see your wins and losses, improve link building, understand your traffic share for each keyword, target the same keywords.. and more.
