At some point, anyone with a website is bound to ask one question: Does my website rank in the PAA box? If yes, which keywords I rank for?
Well… whether you are an agency, working with a client website, or just someone who’s dealing with his own site, in this guide, we’ll show you, in 6 steps, how to find keywords that your site ranks for, and most importantly find keywords that rank in the “People Also Ask” box.
What is People Also Ask?
Like Google Featured Snippet, People Also Ask (PAA) is also a Google SERP feature, that provides a list of questions related to the search query, in collapsible content (accordion). When you click on each question, a snippet with an answer and a clickable link to the website where this answer was found, is displayed.
In a practical way, more new questions are added to these PAA boxes automatically in an “infinite way”, every time we are about to reach the last question. In case the user didn’t find what he’s looking for.
Also, PAA is a search result, not an ad. Basically, these are questions people commonly search for on Google.
How to find keywords which your website ranks for in the “People also ask” boxes?
To find keywords that your website ranks for in “People also ask”, you need an advanced keyword research tool, like Semrush’s magic keyword tool.
In order to find these PAA ranking keywords using the mentioned tool, simply:
- Go to Semrush’s magic keyword tool.
- Sign up, if not already registered/Sign in.
- Navigate to the Organic Research tool (on the left sidebar menu).
- Enter your or any domain.
- Click on the “Positions” tab.
- Using the filters, click on SERP features → On SERP → People also ask.
That’s it. After you complete these steps, you will see the People Also Ask keywords the website has rankings for, as you can see in the screenshot:
Semrush is an online all-in-one tool that is specialized in SEO, PPC, SMM, Keyword Research, Audits, Competitive Research, PR, Content Marketing, and more. Semrush is a freemium service, they offer free features as well as paid ones. You can also take advantage of their 7-day free trial to test these premium features.
Are PAA boxes important for SEO?
Ranking in, or winning the People Also Ask snippet is not necessary.. but it can undoubtedly boost your organic traffic, and give your site greater visibility. If your site content provides valuable info/answers to common questions, there is a high chance that Google might use your answer as a PAA snippet for these questions.
We hope this was useful to you. Thank you for visiting Browntips.com.
